Marketing for schools

Your first impression starts online. Position your school for success on GreatSchools.org™ — where millions of families go to find and compare schools.

Make a lasting impression and stand out to parents actively looking for a school like yours.

Claim your school profile — it's free!

Millions of families turn to GreatSchools.org to find and compare schools before making enrollment decisions — make sure they get the best impression of yours.

Help parents get to know your school

Claim your profile today to share what makes your school unique: update key details, highlight programs, and respond to community reviews. It’s a simple, effective way to show families that your school is active, responsive, and ready to welcome new students.

Claim profile
Happy family laughing and smiling in front of a home.
Happy family laughing and smiling in front of a home.

Advertise your school

GreatSchools.org connects your school with a high-intent audience — reaching nearly half of U.S. parents actively researching schools or planning a move.

Ads that work

Our premium placements outperform industry benchmarks, with top formats delivering up to a 1.46% CTR — 10x the average.

Rise to the top of school search

Sponsored listings appear near the top of relevant search results — helping you get seen first by families making enrollment decisions.

Just one enrollment can cover the cost

Many schools find that a single new enrollment more than pays for their ad package — making it a smart, high-impact investment.

Media kit

Bundled ad packages

SEARCH STARTER

Build visibility and awareness
Increase your school’s visibility on high-traffic pages like search results and profiles. A strong choice for increasing awareness in key areas.
Ad placements:
Feature is Included
High Traffic Ads (Search + Profiles)
Feature is Included
Sponsored Search Listing (Search)
Targeting:
Feature is Included
Geolocation (City, State, Zip)
Feature is Included
Grade-level(s)
Bonus feature:
Feature is Included
Ad performance reporting

$

Terms:
6 months or 1-year
Multi-year (15% discount)

profile Booster

Expanded reach, greater visibility
Stay top of mind with expanded placements, including sticky overlay ads that keep your school visible as families search for and compare options.
Ad types & placements:
Feature is Included
High Traffic Ads (Search + Profiles)
Feature is Included
High Impact Module (Profiles)
Feature is Included
Sponsored Search Listing (Search)
Feature is Included
Sticky Overlay (Search + Profiles)
Targeting:
Feature is Included
Geolocation (City, State, Zip)
Feature is Included
Grade-level(s)
Bonus feature:
Feature is Included
Ad performance reporting

$$

Terms:
6 months or 1-year
Multi-year (15% discount)

TOTAL IMPACT

High-impact, high-performing
Get our most powerful placements for maximum visibility and results, featuring top-performing formats across search results and school profiles.
Ad placements:
Feature is Included
High Traffic Ads (Search + Profiles)
Feature is Included
High Impact Module (Profiles)
Feature is Included
Sponsored Search Listing (Search)
Feature is Included
Sticky Overlay (Search + Profiles)
Feature is Included
Full Page Overlay (Search + Profiles)
Feature is Included
Content Pages
Targeting:
Feature is Included
Geolocation (City, State, Zip)
Feature is Included
Grade-level(s)
Bonus feature:
Feature is Included
Ad performance reporting

$$$

Terms:
6 months or 1-year
Multi-year (15% discount)

Gain visibility from leading real estate platforms that feature GreatSchools.org

Zillow logo
Movoto logo
Redfin logo
Realtor.com logo
Apartments.com logo
Affordablehousing.com logo

Resources for schools and districts

Free tools to help support your school community.

For parents

Newsletters for parents

The Weekly
A weekly roundup of GreatSchool's best articles, videos, and more.

Grade-Level Essentials
Timely academic and social-emotional guidance tailored to your child's grade.

At-home learning

Ready to make your school stand out?

Partner with us to elevate your school’s visibility and reach the right families — faster.