School Marketing
Why your school needs more parent reviews (and how to get them)
When families are choosing a school, they’re not just comparing programs and test scores. They’re trying to answer the questions that matter day-to-day: Will my child feel supported? Is communication strong? What’s the community like?
That’s why parent voice is so powerful — and why reviews play an increasingly important role in enrollment....
School Marketing
6 tips for a successful GreatSchools review campaign
GreatSchools reviews play a powerful role in how families understand schools, compare options, and build trust in what they see online. While Community Reviews do not factor into GreatSchools’ 1–10 ratings, a strong review presence helps provide context to published data and ensure your school profile reflects real experiences.
School Marketing
Google has removed school reviews — here's how to keep your school visible online
As of April 30, 2025, Google has permanently removed all reviews and ratings for K-12 schools from Google Maps and Business Profiles. Schools also won’t be able to receive new reviews moving forward.
Why this matters
For years, reviews have worked as digital word-of-mouth, helping parents understand a school’s environment, values, and community through firsthand experiences...
NearbySchools™ API
10 tips to supercharge your real estate listings (plus a game-changing school data tool)
In today's competitive market, your property listings need to stand out from the crowd. With so many potential buyers looking at homes online, your property listings need to make a great first impression to capture attention and generate leads. The right combination of presentation, information, and...
NearbySchools™ API
Boost your real estate listings with school data: A game-changer for savvy realtors
As a realtor, you know that location is everything — and for many homebuyers, that includes proximity to quality schools. But how can you effectively showcase this crucial information on your website and listings? Enter the GreatSchools.org NearbySchools API, a powerful tool that can...
Enterprise Data Licensing
Unlock the power of data: Tips for leveraging school performance datasets to drive business success
Data is the foundation of modern business success. In every industry, from real estate to education technology, savvy companies are leveraging data-driven insights to gain a competitive edge, enhance user experiences, and drive growth. Yet one often overlooked goldmine...
Advertising
Effective strategies for marketing to parents and families: How to advertise your business and reach your target audience
In today’s fast-paced market, advertising is essential to growing your business and reaching your target audience. Whether you're running a tutoring center, a children's clothing brand, or a family-friendly theme park, the right advertising strategy can make all the difference...
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