5 ways to make the most of your GreatSchools profile
Every day, families visit GreatSchools to research schools, compare options, and make informed decisions about their children's education. For many, a school's profile is one of the first places they go to learn more. For school and district leaders, it's an opportunity to make a strong first impression and help families understand what sets your school community apart.
Families come to GreatSchools with different priorities and questions about what a school can offer their child. We see families looking for information about IEP and special education support, college prep and advanced coursework, STEM programs, small class sizes, and more.
As they research their options, families explore many aspects of GreatSchools school profiles that schools can help shape, including the Overview, Sports & Clubs, Enrollment, and Programs modules.
Keeping these areas complete and current helps families learn more about your school and find the information that matters most to them.
The school Overview is one of the most-clicked areas of a GreatSchools profile, making it an important opportunity to introduce families to your school.
Every school has something that sets it apart. Whether it's a STEM focus, dual-language immersion, college-prep opportunities, career pathways, or strong student support, help families quickly understand your school's mission, values, strengths, and what makes your community special.
With an Enhanced Profile, you can customize the Overview and give families more context about your school.
Families are actively exploring Programs and Sports & Clubs on GreatSchools profiles. Make sure they can find accurate information about what your school offers.
Be specific about the opportunities and support available to students. Highlight academic programs, athletics, arts, clubs, advanced coursework, STEM opportunities, college and career preparation, language programs, enrichment opportunities, and specialized learning or student support services.
The more complete this information is, the easier it is for families to understand whether your school offers the programs, support, and experiences they're looking for.
Schools can add and update programs and offerings through a free claimed profile.
As families research schools, they're imagining what their child's day-to-day experience could look like.
Photos and video can help families get a feel for your school's learning environment, activities, traditions, and student life. With an Enhanced Profile, you can bring those experiences directly to your GreatSchools profile.
Enrollment is another area families actively explore on school profiles. Once a family is interested, make it as easy as possible for them to continue their journey.
Keep your contact information, website, and enrollment information current so families know where to go for answers. With an Enhanced Profile, you can also add a direct application or enrollment link, giving interested families a clear path to take the next step.
Parent reviews provide valuable perspectives that complement your school's profile. Families often look to reviews to better understand the experiences of students and parents, school culture, communication, and what it's like to be part of your school community.
Regularly inviting families to leave reviews helps build trust and gives prospective parents a window into the experiences of your school community.
Looking for ways to encourage more reviews? Download the GreatSchools Reviews Campaign Toolkit.
Claiming your profile is free and gives your school the ability to keep essential information accurate and up to date, including contact details, website link, courses, and programs.
It's the first step toward making the most of your presence on GreatSchools and ensuring families have current information as they research your school.
Once you've claimed your profile, an Enhanced Profile gives you more ways to help families get to know your school.
Share a custom message, add a cover photo, feature photos and video, highlight social media posts, and provide a direct application or enrollment link. Enhanced Profiles also give your school higher placement in GreatSchools search results and provide an ad-free profile experience.
Together, these features help families get a better sense of your school's culture, community, and strengths.
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